Privacy Policy of Austria in Four Seasons

Welcome to Austria in Four Seasons. We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website for year-round travel inspiration in Austria.

1. Data Controller Information

Austria in Four Seasons is the data controller responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us at:

• Austria in Four Seasons
• [Street Name and Number]
• [Postal Code City]
• Austria

2. Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our site. This is collected to ensure the dynamic and seasonal elements of our online platform function correctly.
• Usage Data: Information about how you use our site, products, and services. This helps us understand which seasonal content (Spring, Summer, Autumn, Winter activities) is most engaging and popular among our visitors.
• Aggregated Data: We may also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature related to a particular season.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you, including through:

• Automated technologies or interactions: As you interact with our site, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third parties: We may receive Technical Data from analytics providers such as Google Analytics, located potentially outside the EU.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To administer and protect our business and this site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data). This ensures the reliability and security of our dynamic platform.
• To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you. This might involve tailoring the seasonal content presented based on your interactions.
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences. For example, analyzing which seasonal images (flowers, lakes, vineyards, ski resorts) resonate most with visitors.

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes described in this privacy policy:

• Internal Third Parties: Other companies within our group acting as processors or joint controllers.
• External Third Parties: Service providers acting as processors who provide IT and system administration services (e.g., hosting providers ensuring our full-page scroll and seasonal theme changes function). Analytics providers (e.g., Google Analytics).

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Some of our external third parties may be based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us using the contact details provided in section 1.

10. Changes to This Privacy Policy

We may update this privacy policy from time to time by publishing a new version on our website. You should check this page occasionally to ensure you are happy with any changes to this policy.